line extension strategy

Brand Extension Brand extension is the use of a brand name on a completely different type of product. For example, When the company launches an entirely new product it is called as the product extension. In the food and beverage industry, for example, many line extensions are simply diet, organic, whole grain or gluten-free versions of the original brand or are simply new flavors.Like line extensions, brand extensions also utilize an existing brand’s name and imagery. In 2003 she decided to shift careers and now maintains three successful food-related blogs and writes online articles, website copy and newsletters for multiple clients. The article discusses various Brand extension examples and the types of brand extensions. For example, Crayola starts making a new color of marker or Mercedes makes a wagon version of their C-Class car line. Examples of Brand Extension Failures Strong companies can branch out into brand extensions. Brand extension. For example, Based on the customer group, the product range is extended. Once you have an established brand, extending its reach with new products can help you to target new markets and drive sales. Role of Brand Statement and AdvantagesWhat is Brand Management? This is a good way to cater to a local audience, while leveraging a strong brand presence and minimizing the cost of bringing the product to market.If not executed properly, brand and line extensions can be risky business. These extensions might have had a better chance of success if they had been launched under a new brand name, although it would have cost the manufacturer significantly more money.Line extensions are often implemented with a very specific niche audience in mind, which is often geographical in nature. The main logic behind the brand extension is to transfer a network of associations which will drive customers to purchase the new product.I love writing about the latest in marketing & advertising. If executed properly, brand and line extensions can give you greater efficiency in production and marketing while decreasing your promotion costs. Brands will have a A brand has a different view with respect to customer and seller.To a customer, a brand will denote the source of the product, the lower risk involved to purchase the product, giving the When a new brand is combined with an existing brand, the brand extension is called as sub-brand.An existing brand which gives rise to a brand extension is called a parent brand. Definition and Scope of Brand ManagementWhat is Brand Philosophy? Sometimes, a business may need to pivot its product line strategy based on external events. Brand Extension is the use of an established brand name in new product categories. In order for a brand extension to be successful, it must be distinctly different from the parent brand, but related enough so that consumers are not confused. Companies with well-established brands that have solid consumer loyalty often use brand extension tactics, such as Starbucks with its 2009 launch of a premium ice cream line and Kodak’s foray into batteries. Role of Brand Statement and AdvantagesBrand Personality - What is it and how it helps in marketing ?What is Brand Audit? Designer image/status - Harley-Davidson found success with this strategy through its clothing line. Brand Extension. You can follow me on What is a Brand Statement? Let us consider some examples.To summarize, brand extension denotes the process involved when a company uses its influence to launch the new product in a different category. Brand extension is a strategy used in marketing. A brand extension is the when a moves into a new product category while still competing in their original category. What makes them different is that they sit in a completely different product category. The disadvantage of this multi brand strategy (as opposed to a product line extension strategy) is the cost and time of developing a new brand name successfully in the marketplace.

It utilizes the older brand’s name and imagery, and is usually in the same general product category. Line Extension vs. A brand extension involves broadening the market’s understanding of the brand. Changes in the market, material supply issues or competitive businesses can alter the trajectory of the project line. Line extension and brand extension address the marketing of commercial goods. A company which is already branded in the market with a pre-defined image will make use of the same brand name to market a different product category.

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