summer email marketing

For more ways to elevate your email, Come summer, hot days and warm nights are often a given. Whatever it is they’re doing, it can be harder to reach your customers over summer.So, when they return from their vacation or soccer match and check their phones, how do you ensure that you’re the company that stands out?

This also gives your customers a break from the promotional sales offers by asking them to do something other than “shop now.” For your 4th of July email, step outside of the “Happy 4th of July!” greeting. LOFT offers teachers a 15% discount for the back to school season in an email that’s bright, cheerful, and gets right to the point. This email from was sent on July 4th with the subject line “Spark something.” What an intriguingWhen opened, you find a gif of a sparkler and the promotion of summer styles. For more inspiration, creative campaign ideas, best practice tips, and unique holidays, download the We have a few ideas and examples of how you can shine the brightest in the inbox. But summer is also the time of year that a lot of consumers (myself included) check out. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. You can highlight your more serious, high-ticket products, such as laptops, phones, furniture, even more expensive clothing.Let’s look at the 5 best-performing back-to-school email subject lines:Here we can immediately see a good amount of emojis here compared to the other summer email subject lines.That makes sense, given what kind of occasion it is.3 of the top 5 also have all caps in whole or in part of the back-to-school subject line, meaning that this type of subject line is consistently successful.The other top-performing back-to-school email subject lines are:To make sure that you have a great range of summer email subject lines for your next summer email campaign, we’ve scoured the internet to look for some other top-performing summer subject lines.Bernard is a content marketer with a passion for good research and helping ecommerce businesses with their email marketing needs.Get insights about omnichannel marketing automation and Omnisend Whether you’re thinking about launching a sale, hosting a giveaway, publishing some valuable blog content or simply sharing a fun summer video, whatever you decide, you’ll need to plan ahead. Consider by factors like location, gender, or age to hold the attention of your recipients.While this theme should be reserved for later in the summer, it would be wise to start thinking about it sooner rather than later. This provides the perfect opportunity for email marketing campaigns to reiterate this by using imagery that invokes summertime fun and warm weather appeal. When she isn’t at the office, you’ll find her buzzing around Denver’s coffee shops, breweries, and yoga studios. It means it’s time to start thinking about how you’re going to promote your brand through smart email marketing campaigns designed for everyone’s favorite season. And while you start to wonder “Why would a career site be telling me to take a load off?,” you open the email to find that they’re prepared to answer that question with articles backing up why it’s so good for your career (and overall mental health) to take a vacation. Best Practices, Email Marketing Planning Your Summer Email Campaigns Julie Griffin June 12, 2019 • 6 min read I don’t know about you, but I love summer. Here are a few examples from brands that seamlessly incorporate these themes into their email marketing. We don’t typically think of cooler weather, but summer starts later for some areas than others or, in some cases, isn’t that warm.

With summer approaching, it’s important that you use high-converting, attractive summer email subject lines to get noticed in your customers’ inboxes.But you know how hard it is to come up with something interesting that grabs customers’ attention and still stays true to the brand.But remember: you still need to have the proper techniques down, so be sure to read up on how to craft the This is a particularly great period for any company that sells clothing, outdoor gear, sports and activities, as well as anything related to outdoor events, festivals, home and garden products, etc.But really, no matter what product it is you’re selling, you can find a summer angle.Also, summer presents these great holidays and occasions that you can take advantage of:The variety of words, images and general moods you can use with your summer email campaigns is nearly unlimited.Because of the general mood of the season, you can choose from themes around the beach/lake, barbecuing, traveling, home and garden improvements, and in general the outdoors.For general summer email subject lines, it’s best to start at the end of May, or around the time the weather approaches summer-like weather.However, since these subject lines are season-related, you can use them at any time during summer.According to our research of more than 25,000 email campaigns sent by brands using Omnisend’s marketing automation platform, the following summer email subject lines were the best performing.Based on these top-performing email subject lines related to summer in general, we can see that it’s important to keep it short and sweet.Two of the top 5 also have exclamation marks included, which reflects the general up, excited mood of the season.We can see similar trends in the other top-performing general summer subject lines:Here, we can see that emojis are also making an appearance.Father’s Day tends to be more summer-focused (whereas These are usually related to the idea of giving Dad some great power tools or gadgets he can use to build (or destroy) something.That’s why home & garden and electronic products traditionally did well.But it’s also becoming common that a wide variety of products are very applicable for Father’s Day, such as clothing, grooming, pet-related things (for man’s best friend), and many other products.Let’s look at the 5 best-performing Father’s Day email subject lines:You can quickly see the trend here: highlight the fact that you’re helping people find great gifts for the fathers in their lives.It’s interesting to note here that 3/5 Father’s Day email subject lines have an exclamation mark included.The Father’s Day subject line #4 was especially successful: with an 11% click rate, the order number was particularly high.If we imagine a 10,000 subscriber list, that would be 3,003 opens and 1,100 clicks.

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