tbs logo history

First launched in 1976 and going through multiple name changes, The “smile” logo, introduced in 2004 has lasted a remarkably long time. TBS was originally established on December 17, 1976 as the national feed of Turner's WTBS maintained a nearly identical program schedule as the national feed, aside from In July 1969, Rice Broadcasting reached an agreement to merge with the Turner Communications Corporation – an Atlanta-based group owned by The channel 17 transmitter was originally located at 1018 West WTCG also made very low bids to acquire the rights to syndicated programming and film packages, leaving the By the time Turner acquired WTCG, most U.S. cities below the top 20 media markets lacked independent stations running general entertainment programs, and largely only had access to television stations affiliated with ABC, NBC, and CBS, along with a WTCG started to reach far beyond the Atlanta television market in the early 1970s to serve such areas lacking an independent station, as many Turner began formulating plans to take WTCG national upon hearing of the groundbreaking innovation that Turner's plans to turn WTCG into a national cable service were made possible through various FCC deregulatory actions on signal importation during the 1970s; among them was a cable rules package passed in March 1972 that allowed cable systems in the 100 largest markets the right to carry imported signals (including the addition of two distant signals not already available in the market), restricted cable systems in smaller markets to carrying only three network stations and one independent station (except for undefinable markets that would not be limited in the number of carried imported signals), and instituted leapfrogging rules that required systems importing distant independent stations from the top-25 markets to choose from one or both of the two markets closest to the provider's With this move, WTCG would become one of the first television stations, and only the second U.S. broadcaster – after HBO – to be transmitted via satellite, instead of the then-standard method of using microwave relay to distribute a programming feed. On March 4, 2019, following WarnerMedia's restructuring, Turner Broadcasting System was defunct, while its units were dispersed across other WarnerMedia units.

In 1986, when Ted Turner purchased In addition to offering conventional television programming over the main video-audio feed viewable to all multichannel television subscribers receiving the channel, Southern Satellite Systems transmitted two On December 17, 1996, when TBS celebrated its 20th On December 17, 1997, Time Warner purchased Southern Satellite Systems from On January 1, 1998, the TBS national feed – although continuing to operate as a superstation by technicality – began operating under the conventions of a basic cable channel. In exchange, TBS began to lease two minutes of advertising time per hour to multichannel subscription television providers to allow them to In 1998, TBS Superstation – which continued to run a mix of movies, sitcoms and drama series – removed all of its remaining cartoon shorts and animated series (which at the time were running under the In late June 2007, the Turner Broadcasting System announced that WTBS would change its callsign to During the first quarter of 2012, TBS's viewership in the 18-49 adult demographic beat all other advertiser-supported channels, in spite of the fact that TBS did not air any original programs in prime time during that period nor had it aired a show among the 50 highest-rated cable programs.On May 14, 2015, at the Turner Upfront presentation, president Kevin Reilly announced a major shift within the next few years for TBS and TNT.

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