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[citation needed], In May 2011, English newspaper The Guardian released an article saying that Puma was the "world's first major company to put a value on its environmental impact". Arsenal agree £170m kit deal with Puma the biggest in English football", "Kering to spin off Puma to its shareholders", https://plus.google.com/+travelandleisure/posts, "Puma Is Collaborating With Hello Kitty to Launch the Cutest Sneakers Ever", "Puma and AC Milan Announce Long-Term Partnership", "BTS Are Puma's New Ambassadors And We Will Buy All The Athletic Gear", "Palmeiras acerta com a Puma para fornecer material esportivo a partir de 2019", "Jay-Z named president of Puma Basketball", "Puma and CFG sign global long-term strategic deal", "Selena Gomez's New Puma Collection Is Full of Hidden Messages", "Valencia confirm '€4m a year' Puma deal", "The King Is Back": Puma Signs Long-Term Partnership With Football Star Neymar JR", https://en.wikipedia.org/w/index.php?title=Puma_(brand)&oldid=1010569976, Companies listed on the Frankfurt Stock Exchange, Multinational companies headquartered in Germany, Articles with unsourced statements from February 2019, Wikipedia articles with WORLDCATID identifiers, Wikipedia articles with multiple identifiers, Creative Commons Attribution-ShareAlike License. Golfers such as Rickie Fowler, Bryson DeChambeau and Lexi Thompson are equipped by Puma's golf brand Cobra Puma Golf. Since 2005, it has publicly provided a list of its suppliers. In September 2020, Puma signed with Brazilian football superstar Neymar. [4] The company was founded in 1948 by Rudolf Dassler. Business boomed; the Dasslers were selling 200,000 pairs of shoes annually before World War II. Rudolf created a new firm that he called "Ruda", from "Ru" in Rudolf and "Da" in Dassler. [43] The partnership ended in 2019. Christoph von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franconian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. 2020: Puma signed a long-term deal with Brazilian football superstar, 2020: Puma announced a long-term deal with Ukrainian football club, This page was last edited on 6 March 2021, at 04:10. They named the new business "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory) which was the only business at the time that manufactured sports shoes. According to the article the company "has made a commitment that within four years, half its international collections will be manufactured according to its internal sustainability standard, by using more sustainable materials such as recycled polyester, as well as ensuring its suppliers develop more sustainable materials and products. [49], According to a joint report from Labour Behind the Label and Community Legal Education Centre, 30 workers fainted in November 2012 while producing clothing for Puma in China. [14] Marvin Bagley, Deandre Ayton, Zhaire Smith, and Michael Porter Jr. are the first players to join Puma's basketball roster and play in performance Puma basketball shoes. Blousons & Parkas Femme :la sélection produits GO Sport au meilleur prix ! The brand appointed Jay-Z as creative director of Puma basketball. When he returned from fighting in World War I, Rudolf was trained as a salesman at a porcelain factory, and later in a leather trading business in Nuremberg. [10], In terms of football clubs, Puma sponsors Borussia Dortmund, Manchester City F.C., Olympique de Marseille, Sociedade Esportiva Palmeiras, Borussia Mönchengladbach, Crystal Palace F.C., Newcastle United F.C., Valencia CF, AC Milan, Club de Fútbol Monterrey, Bengaluru FC, Mumbai City FC and many others. Vous appréciez pratiquer le vélo pour vous rendre au travail ou lors de balades plutôt détentes ? Puma ranks as one of the top shoe brands with Adidas and Nike. The company has been led by former football professional Bjørn Gulden (chief executive officer) since 1 July 2013. Rudolf moved to the other side of the Aurach River to start his own company. 2006: The company is listed in the Dow Jones Sustainability Index; 2007: On 10 April, French retailer and owner of. [54] This labour-friendly accreditation applies to only a small percentage of Puma's total production. Acheter les vêtements de sport, d'athleisure et les chaussures pour homme, femme et enfant sur hummel.fr - Découvrez les toutes dernières collections ici. We would like to show you a description here but the site won’t allow us. [56], German clothing and consumer goods manufacturer, This article is about the shoe and sportswear company. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. A growing rift between the brothers reached a breaking point during a 1943 Allied bomb attack. For other uses, see, This list includes companies that produce sports equipment. Sie haben Zugang zu mehr als 100 PLUS-Artikeln pro Woche und genießen unsere Premium-Artikelansicht The innovative Supply Chain Finance scheme implemented links the sustainability performance of key suppliers to the costs at which they can access finance. Currently, international footballers, including Neymar, Danmarks største digitale erhvervsmedie. 1989: Rudolf's sons Armin and Gerd Dassler agreed to sell their 72 percent stake in Puma to Swiss business Cosa Liebermann SA. [citation needed], At the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland. Both companies are currently based in Herzogenaurach, Germany. The commercial partnership represents the biggest deal in Puma and Arsenal's history. Abonnenten-Status: Zur Zeit kein aktives Abonnement Abonnenten-Status: Jetzt Upgraden. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip" which was introduced in 1958.[9]. Puma offers products for Basketball, Football, Running, Training and Fitness, Golf, Motorsports and Sportstyle. 1994: The first profit since the company's initial public offering in 1986 is registered. At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. In 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. Puma holds a 5% stake at German sports club Borussia Dortmund, whose supplier has been the company since 2012. The shoe contains technologies such as an accelerometer and Bluetooth. National football teams include Italy, Iceland, Switzerland, Austria, Morocco, Egypt and Uruguay. Puma last sponsored Vince Carter in 1998. [22], In order to support its women's business, Puma endorses supermodel Cara Delevingne and Adriana Lima as well as actress/singer Selena Gomez. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. [30], Puma and Adidas entered a fierce and bitter rivalry after the split. [27] In 1927, they moved into a separate building. 2012: Signs an eight-year deal to make kits for. They signed young basketball players Marvin Bagley III and Deandre Ayton, both of whom became the Top 2 picks of the 2018 NBA Draft.[45]. [23][24], The company has a few dozen small corporate offices around the world, and four "international hubs": Boston, Massachusetts (moving to Assembly Row, Somerville, Massachusetts[25]); Hong Kong; Ho Chi Minh City, Vietnam; and global headquarters in Herzogenaurach, Germany.[26]. [6][7], Following the split from his brother, Rudolf originally registered the newly established company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. [35], In May 1989, Rudolf's sons Armin and Gerd Dassler agreed to sell their 72 percent stake in Puma to Swiss business Cosa Liebermann SA. Auf Lager, sofort lieferbar 22,45€ 24,99€ Lieferzeit: 2-5 ... Kempa Handball Spectrum Synergy Plus schwarz/grau/orange 29,90€ 49,99€ Mehr. After leaving school their son, Rudolf Dassler, joined his father at the shoe factory. From 2018 Puma became the official apparel sponsor of New Zealand's national netball team, the Silver Ferns. They are the primary producer for Formula One and NASCAR clothing. It sold poorly. 2011: Puma becomes a European corporation under the name of Puma SE. Rihanna was named creative director of Puma overseeing direction of the womenswear line in December 2014.[42]. 2004: Collaborative partnership with designer. 2005: Mayfair Vermögensverwaltungsgesellschaft mbh acquires a total of 16.91% shareholding. Adolf started his own company using a name he formed using his nickname—Adi—and the first three letters of his last name—Das—to establish Adidas. 1952: Rudolf Dassler developed the "Super Atom", a football boot with screw-in studs. 1930s: With the rise of Adolf Hitler in the 1930s, both Dassler brothers joined the Nazi Party, with Rudolf reputed as being the more ardent National Socialist. [53], Puma has obtained the Ethical Clothing Australia accreditation for its Australian-made products. [47], In August 2004, a joint report from the National Labor Committee and China Labor Watch stated that workers at some of Puma's Chinese factories were enduring sweatshop conditions, working up to 16.5 hours per day for about US$0.31 an hour. [38], On 10 April 2007 French retailer and owner of Gucci brand Pinault-Printemps-Redoute (PPR) announced that it had bought a 27% stake in Puma, clearing the way for a full takeover. 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Puma is the main producer of enthusiast driving shoes and race suits. They entered a partnership with BMW, Ducati and Ferrari to make Puma-Ferrari, Puma-Ducati and Puma-BMW shoes. In March 2018, Puma launched its venture with its ambassador Selena Gomez called "Phenom Lux''. [8] Puma's earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company's name, in 1948. Optez pour un vélo électrique! The firm sponsors Indian cricketer Virat Kohli the captain of the India cricket team. Sergio Agüero, Antoine Griezmann, Marco Reus, Romelu Lukaku, Luis Suárez, David Silva, Vincent Kompany and many more are sporting Puma football boots. 2018: Kering announces it will spin off a 70% stake in Puma to its shareholders while retaining directly 16%. Actualités Pour la saison en cours, voir: Eredivisie 2020-2021 0 modifier Feyenoord Rotterdam , couramment appelé Feyenoord , est un club de football néerlandais originaire du sud de Rotterdam et fondé le 19 juillet 1908 . [citation needed], At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100-metre sprint final. 2001: Acquisition of the Scandinavian Tretorn Group. Over the past decades, several world records were achieved by athletes wearing Puma shoes, such as Heinz Futterer (1954), Armin Hary (1960), Jim Hines (1976), Tommie Smith (1968), Asafa Powell (2005), and Usain Bolt (2009). [28], During the 1968 Olympics Black Power Salute, Puma sponsored African-American athletes Tommie Smith and John Carlos, after having won gold and bronze in the 200 meters respectively, took to the podium with their Puma Suedes in hand and bowed their heads and raised their black-gloved fists in silent protest during the playing of the national anthem, an act meant to stand up for human rights and to stand up for black Americans. 1924: Foundation of Gebrüder Dassler Schuhfabrik, Herzogenaurach, Germany. [28], Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party. Retrieved 20 January 2011. 1999: Puma becomes an official on-field supplier of the, 2000: Production of fireproof footwear in partnership with. Puma is the third largest sportswear manufacturer in the world. Owens won four gold medals. [51][52] In March 2017, 150 workers assembling Puma products in Cambodia fainted due to thick smoke. 2002: Puma ends tenure as an on-field supplier for the NFL, when. Features: - mods for various games - overview of all recent game modifications - division into categories, by rating or comments - modsearch - modication details wit images and videos - leaflet for mods with connection to your modhoster account - write and read comments - charts - my modifications Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany.Puma is the third largest sportswear manufacturer in the world. Tenues de Fitness Femme toujours au meilleur prix sur Go-Sport.com – 24h/24 bénéficiez d’un large choix d’articles de sport – Commande en ligne et Livraison rapide ! The faintings were caused by excessive heat and alleged forced overtime. [46], In 2000, Puma began auditing all of its suppliers on a yearly basis, and makes the results available in its sustainability reports. 2013: Bjørn Gulden is named chief executive officer. [12][13], In 2018 Puma announced its entrance back into basketball after a break of almost 20 years. In July 2011 the company completed a conversion from an Aktiengesellschaft (German public limited company) to a Societas Europaea, the European Union-wide equivalent, changing its name from Puma AG Rudolf Dassler Sport to Puma SE. [31], In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Such scheme won the company an "Innovation Award" in Supply Chain Finance in 2016. [11], In athletics (track and field), Puma sponsors several athletic associations such as the Jamaica, Cuba, Bahamas, Grenada, Trinidad & Tobago, Dominican, Barbados, Portugal, Switzerland and Norway. [15][16], Also, Puma made its partnership with Netball after 28 years by sponsoring the Melbourne Vixens, the only netball team to be partnered with the global firm[17]. The company was founded in 1948 by Rudolf Dassler.In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly … [34] It also introduced the RS Computer shoe, with "RS" standing for "running system," an integrated device that measured runner's speed, pace, and caloric use. [18][19][20], In Formula 1, Puma equips the teams of Mercedes AMG Petronas, Scuderia Ferrari and Red Bull Racing. List by sport include only. Retrouvez ci-après nos marques, références, promotions en stock prêtes à être livrées rapidement et en toute sécurité à votre domicile ou en point relais. The board of Puma welcomed the move, saying it was fair and in the firm's best interests.[39]. French luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest shareholder Artemis SA owns 29% of the share capital. Équipez également votre enfant pour des balades entre copains réussies : vélo enfant évolutif EVO Concept, draisienne et VTT. Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. The German won gold in Pumas but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hummel Handball Concept Pro grau/gelb/rot 59,90€ 79,99€ Mehr. PPR said that it would launch a "friendly" takeover for Puma, worth €330 a share, once the acquisition of the smaller stake was completed. 1948: The brothers split, forming Puma (at first, Ruda) and. 2020: Puma announced a long-term deal with Dutch football club PSV Eindhoven. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). Most of the decline in profits was due to higher costs linked to its expansion; sales rose by more than a third to €480.6 million. [27], After increasingly different views of how to run the business, the brothers split the business in 1948. 1958: Puma introduced its trademark formstrip logo. The pair started their venture in their mother's laundry. The town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore. Forum zur Ukraine: Diskussionen, Tipps und Infos zu Reisen, Sprachen, Menschen, Visa, Kultur oder für nette Bekanntschaften in der Ukraine Vi har samlet et hold bestående af prisvindende journalister, som leverer historier med indblik og oversigt. [50][51] In 2014, almost 120 workers fainted in two Cambodian clothing factories where sportswear was being produced for Puma and Adidas, due to temperatures above 100 degrees. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion. As of 2017, Puma SE employs more than 13,000 people worldwide and distributes its products in more than 120 countries. In December 2018, Puma reintroduced the RS Computer, with "RS" standing for "running system." In 2014, Puma and Arsenal Football Club entered a 5-year merchandising partnership. Puma, Puma releases 2007–2008 Sustainability Report, 2009. "[55], Puma is also known for boosting positive environmental practices in its supply chain through financial incentives. 2014: Puma announced a long-term deal with, 2016: Puma became the official licensed partner and official supplier of team and racewear to, 2016: Puma endorses its casual wear deal with, 2017: Puma released sneakers known as "Money in the Bank", in relation to, 2017: Puma signs a five-year deal to make kits for. 1960: Puma is the first sports shoe manufacturer to use. Puma said they would investigate the claims. Puma was the commercial sponsor for the 2002 anime series Hungry Heart: Wild Striker, with the jerseys and clothing sporting the Puma brand. "Here are the bloody bastards again," Adi remarked, apparently referring to the Allied war planes, but Rudolf, due to his apparent insecurity, was convinced his brother meant him and his family. [37], In early April 2007 Puma's shares rose €29.25 per share, or about 10.2%, to €315.24 per share. It also has the world's fastest man and Jamaican track athlete Usain Bolt under contract along with other track and field athletes like Andre Degrasse, Karsten Warholm and Gianmarco Tamberi.

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